As the unrelenting heat of a real Indian Summer takes hold of us, the preparations for our projects get underway.
We are filming two music videos for producer Arminder Nahal here in Punjab over the course of the next two weeks. One of our earliest music videos was for Arminder and it’s great to be working with him again on an international project. We’ve put together some really exciting concepts for the videos and therefore very much looking forward to starting the shoots. Pretty much all of the scenes are at outdoor locations, so it’ll be a challenge in heat.
A common element of our music videos is to try and incorporate a strong story into the product. And continuing this philosophy, we’ve put together an interest story for the videos were shooting soon. These sort of narrative based videos naturally require far far more planning but the end result is a more watchable video with repeat viewing value. Of course not all songs lend themselves to a strong narrative based video, but even still, personally I always prefer to include as much story as possible. This can be seen in our previous videos such as Gupsy Aujla and Saini Surinder’s ‘Rangeeleh’ and Benny Dhaliwal’s ‘Remember’.
Currently we’re in the planning stages of production. Meetings with the cast, crew and relevant location managers are underway to make sure all is in order. We had our first meeting with Arminder today since being here in India, and that gave us a good opportunity to listen through the final versions of the songs again and ensure we are on track to tell a good story.
Locations have been finalised and equipment supply has been sorted. The beauty of filming in India as opposed to in the UK is simple – manpower! Here, for a relatively modest stack of 1000 rupee notes you can employ a small army of production assistants! This helps a great deal in that it frees the director up to do just that – direct!
As I mentioned in the previous post, UK produced Punjabi Music videos are quite unique in their production and one thing you often see is a single person responsible for planning, cinematography/DOP and directing a video project single-handedly! Here in India (and on shoots with larger budgets) the camera operator and director are often two different people. It’s a tough challenge when you have to concentrate on shifting equipment, camera operation and directing talent all in the same breath! Therefore having a legion of technical assistants responsible for managing equipment is a huge benefit and almost a luxury I look forward to, seeing as all of our videos till now I have both directed and operated camera as well as assisted with equipment movement.
It’s a real challenge trying to get these blog postings out as currently the internet connection here is crippling; add to that frequent power cuts, but currently these restrictions haven’t totally defeated this process! I suppose it’s a wonder these are being successfully posted at all from this humble Punjabi village.