One of the most challenging aspects of creating a unique concept is trying to get everyone on board with your crazy idea. Punjabi music videos seldom deviate from a familiar format of traditional dancers, artist syncs and a few cutaways and B-roll. Whilst I don’t claim to be completely contraventional in our approach, some of our demands have caused people to question our sanity on more than one occasion.
We have spent much of today rearranging the landscape and infrastructure of local Punjab. Shifting road signs, re-painting milestones and transporting buildings back into the 1970s.
The heavens opened up once more today and felled upon us the most torrential rain you can imagine. Causing half a day’s delay in filming and giving us an excuse to post more glorious images of the India monsoon. The local village became little Venice as the narrow alleys turned to mirky canals of floodwater.
India itself is the very definition of co-exisitng polar opposition. Simple, complex, fast, slow, progressive, restrictive, rich, poor, khaki and colourful. This spectral environment within a filmmaking setup creates some interesting challenges. You have to question which problems are actually problems and which areas you can compensate and accept as the nature of the land. We filmed our first sync shots with the lead artist, a singer known as Balraj. A fantastic visual performer with a great voice. I’m looking forward to integrating him further into the narrative.